1. Who We Are

LUMEME platform registered under Lume ventures LLC, Sharjah Mediacity, License No. 2429833.01from 20.04.2026, Sharjah, Unite Arab Emirates dedicated to curating and delivering premium, ethical fashion, art, and design from global and regional talent. We are the data controller of the personal data you provide to us via our website, communications, and social platforms.

For any questions regarding your personal data or this policy, you may contact us at hello@lumeme.com.

2. What This Policy Covers

This Privacy Policy applies to personal data we collect when:

• You visit or interact with our website
• You create an account or place an order
• You sign up for our marketing communications
• You contact our customer service team
• You apply to collaborate with us as a brand, artist, or stylist

We comply with the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection (PDPL) and follow international best practices to safeguard your personal information.

3. Information We Collect

Depending on your interaction with LUMEME, we may collect:

• Identity & Contact Data: name, address, email, phone number
• Order & Payment Data: transaction history, payment method, order contents
• Technical Data: IP address, browser type, device, referral source
• Usage Data: pages visited, time on site, interactions
• Preference Data: wishlist items, preferred categories, marketing preferences
• Communications Data: messages sent to our team, chat interactions

4. Why We Use Your Data

We use your data for the following reasons:

• To process and deliver your orders
• To manage your account and order history
• To respond to your inquiries or support requests
• To send you relevant marketing communications (with consent)
• To improve our services, website experience, and product recommendations
• To ensure security and prevent fraud

5. Legal Basis for Processing

We rely on several legal bases depending on the purpose:

• Contractual necessity – to fulfill your orders
• Legitimate interest – to improve services and support communications
• Consent – for marketing and advertising
• Legal obligation – when required by law or regulation

6. Marketing Communications

If you opt-in, we may send marketing via email or digital ads. You can opt out at any time using the unsubscribe link or by emailing hello@lumeme.com.

We may also use tools like Google Ads, Facebook Custom Audiences, Instagram Ads, Pinterest, and TikTok Ads to show you relevant content based on your interaction with our platform.

7. Sharing Your Information

We only share your personal data when necessary and with trusted third parties:

• With brand partners to fulfill your order
• With payment processors (e.g., PayPal, Stripe) to complete transactions
• With logistics companies for delivery (Quickup, DHL, Aramex)
• With analytics and advertising partners (e.g., Google Analytics, Meta/Facebook, Hotjar, Pinterest, TikTok, Ometria, Criteo, Sift, Olapic) to improve user experience and advertising relevance
• With authorities when legally required

We ensure all partners comply with strict data privacy standards and only process your data for specified purposes.

8. International Transfers

As we work with global partners, your data may be transferred outside of your country of residence. We use standard contractual clauses, adequacy decisions, and appropriate safeguards to ensure your data remains protected regardless of location.

9. Data Retention

We retain your data only as long as necessary:

• For account management and purchase history
• To comply with legal or regulatory obligations
• To improve future customer experience

We may anonymize certain data for statistical use beyond the original retention period.

10. Cookies

We use cookies and similar technologies to enhance your browsing experience, understand usage, and deliver relevant content.

Types of cookies:

• Essential Cookies – necessary for site functionality (e.g., cart, login)
• Analytics Cookies – help us track performance and improve the site (e.g., Google Analytics, Hotjar)
• Marketing Cookies – allow us to show you tailored ads on third-party platforms (e.g., Facebook, Instagram, TikTok, Criteo, Pinterest)
• Functional Cookies – remember preferences and personalize your shopping experience (e.g., Ometria, Qubit)

You can manage your cookie preferences via your browser settings or via our site’s cookie banner.

11. Your Rights

Depending on your jurisdiction, your rights may include:

• Access to the personal data we hold about you
• Correction of any inaccurate or incomplete data
• Deletion of your personal data where applicable
• Restriction or objection to data processing
• Portability of your data to another provider
• Withdrawal of consent at any time

To exercise your rights, contact hello@lumeme.com.

12. Security Measures

We have implemented strict security protocols to prevent your data from being lost, used, or accessed in an unauthorized way. We also limit access to your personal information to employees and partners who need it for business purposes.

13. Minors

LUMEME is not directed at individuals under 18 years old. We do not knowingly collect data from children. If we become aware of any such data being collected without verifiable parental consent, we will delete it promptly.

14. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time. Material changes will be communicated on our website or via email if appropriate.

15. Contact Us

Have questions or need assistance? You can reach us at:

LUMEME
Dubai, United Arab Emirates
Email: hello@lumeme.com